5 Social Media Tools to Improve Your Online Presence

Social media is all the buzz these days and you can’t go very far without being connected yourself or feeling the pressure to constantly be connected as a business. Large organizations often have dedicated social media teams to increase their online presence, while medium and smaller size companies often struggle with implementing a social media strategy or finding the time to create content and post on a regular basis.
We realize the challenge many businesses face on the social media front, so we’ve put together a list of 5 Social Tools to help streamline your efforts and improve your online presence.


Hootsuite is one of the most widely used online platforms for managing social media it’s uses are endless. They offer everything from entry level, free plans to enterprise plans intended for corporate use. For the social media beginner, Hootsuite is a great tool to schedule your social media posts in advance. Hootsuite also offers additional tools to help you find relevant content to share on your social media channels and also manage innovative online campaigns.


Canva is a non-graphic designers dream come true. We like to call Canva “graphic design for dummies” because it’s simple online interface allows you to create professional looking graphics and images that you can use on your social media profiles and posts. Canva is free and has an extensive library of tools and templates to start super charging your social media with visually appealing graphics.


Keyhole is a more advanced tool for social media professionals that want to measure the impact of their social media efforts while monitoring that of your competitors. Keyhole allows you to track keywords and hashtags to measure the reach your social media posts. You can track the growth of your own accounts or closely monitor the accounts of your competitors to see what they are doing on social media. Keyhole is a paid tool but they offer a free trial for anyone looking to try out the useful analytics and tracking platform.

IFTTT (If This Then That)

IFTTT is an online tool that allows you to automate a wide variety of actions on activities online. It’s particularity useful in the social media realm because it allows you to automate some of your social media posting to other platforms. For example, you can setup a IFTTT recipe to automatically send a Tweet from your Twitter account every time you post a new Instagram photo. The options on IFTTT are vast and it’s completely free to use.

RSS Feeds

RSS Feeds have been around for years but they are particularly useful in the social media space. One of the best ways to create engaging content with your followers is to share relevant content with them from other related businesses or social accounts. With RSS Feeds, you can follow the blogs of several related businesses to yours, and share any new articles or blog posts from your feed to your own social media accounts. For advance users, you can even use tools like Hootsuite or IFTTT to automate your social sharing with RSS Feeds.

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