- 3040 views
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- auston.matta@gmail.com
- July 21, 2017
Palm Springs Bureau of Tourism – Q2 2017
The Palm Springs Bureau of Tourism partnered with Outfluential to promote the city of Palm Springs via both written and video content. The campaign targeted the LGBT community through a series of video, social media promotions and online travel articles to help spread awareness of the gay-friendly, desert destination.
Overview
- Sponsored stay for influencers in Palm Springs
- Promotions of Palm Springs on the influencer’s YouTube channel
- Live social media promotions highlighting the influencer’s stay
- Development of additional video and online content for Palm Springs future marketing use
Gay Couple Travels to Palm Springs
Sample Video: Highlights of a visit to Palm SpringsAdditional Online Content Provided for Visit Palm Springs Website
- These Items Will Help You Relax to the Max Poolside in Palm Springs
- The Top Places to Shop Til’ You Drop in Palm Springs
- Why You Might Want to Consider Planning Your Wedding or Honeymoon in Palm Springs
- An Awesome Boys Weekend in Palm Springs: Where to Go and What to Do
- 5 Cool Ways to Spend a Sunny Day in Palm Springs
Results
- 5 Instagram Photos, 2.3K audience reach and 11.7K impressions
- 5 blog articles provided for Visit Palm Springs website
- 1 video delivered for Palm Springs future online marketing use
- 2,000+ YouTube video views & 200+ engagements