Palm Springs Bureau of Tourism Campaign

Palm Springs Bureau of Tourism – Q2 2017

The Palm Springs Bureau of Tourism partnered with Outfluential to promote the city of Palm Springs via both written and video content. The campaign targeted the LGBT community through a series of video, social media promotions and online travel articles to help spread awareness of the gay-friendly, desert destination.

Overview

• Sponsored stay for influencers in Palm Springs
• Promotions of Palm Springs on the influencer’s YouTube channel
• Live social media promotions highlighting the influencer’s stay
• Development of additional video and online content for Palm Springs future marketing use

Additional Online Content Provided for Visit Palm Springs Website

• These Items Will Help You Relax to the Max Poolside in Palm Springs
• The Top Places to Shop Til’ You Drop in Palm Springs
• Why You Might Want to Consider Planning Your Wedding or Honeymoon in Palm Springs
• An Awesome Boys Weekend in Palm Springs: Where to Go and What to Do
• 5 Cool Ways to Spend a Sunny Day in Palm Springs

Results

• 5 Instagram Photos, 2.3K audience reach and 11.7K impressions
• 5 blog articles provided for Visit Palm Springs website
• 1 video delivered for Palm Springs future online marketing use
• 2,000+ YouTube video views & 200+ engagements