- 3653 views
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- auston.matta@gmail.com
- February 25, 2016
Project Details
- Clients: The International Gay & Lesbian Travel Association, Nice Office of Tourism
IGLTA Queernaval Giveaway – Q1 2016
The International Gay and Lesbian Travel Association (IGLTA) along with their partner Nice Tourism joined together with Outfluential to promote and host a giveaway for a free trip to Nice, France. Since 2015, Nice has hosted Queernaval – an LGBT-oriented event taking place during the famous Carnival celebration in Nice. The intention of the giveaway was to promote the destination as an LGBT-friendly city and to help build awareness of the event.
Overview
- Giveaway hosted on travel bloggers’ website (Two Bad Tourists)
- Social media campaign developed to promote the giveaway
- Collected email addresses to help build a list of LGBT travelers interested in Nice
Results
- 2,200+ Giveaway Entries
- 1,740+ Mailing List Views
- 914 Emails Collected
- 1,661,500 Twitter Impressions
- 80,600 Instagram Impressions
- 500+ Blog Post Views