Project Details

  • Client: Hotel Gaythering Miami Beach

Hotel Gaythering – Q2 2016

Hotel Gaythering partnered with Outfluential to help achieve increased brand awareness among gay travelers visiting Miami. Hotel Gaythering is gay-oriented hotel located in Miami Beach which opened in 2014 and has become an institution not only for LGBT travelers but also the local LGBT community as they also have an on-sight bar which hosts multiple community and local events throughout the week. The campaign targeted gay males from North America and Europe interested in visiting Miami and used a series of Instagram promotions and online travel articles to encourage readers sign up for the Hotel Gaythering mailing list, follow them on social media and to make a booking direct with Hotel Gaythering. Readers who signed up for the mailing list were entered into a contest to win a free stay at the Hotel.


  • Sponsored stay for one blogger at Hotel Gaythering
  • Promotions of Hotel Gaythering on bloggers website including a travel article and recommend LGBT oriented hotels list
  • Instagram Takeover of Hotel Gaythering’s account by travel blogger promoting their stay.
  • Promotion of giveaway via blog article, targeted email list and social media with heavy focus on the Instagram Takeover Social media promotion

Blogger Stories


  • 8 Instagram Photos to Hotel Gaythering Account
  • 6 Instagram Photos to Influencer’s account, 20K audience reach and 120K impressions
  • 15 Twitter posts, 30K+ audience reach and 450K+ impressions
  • 120+ hotel website clicks
  • 550+ Giveaway Entries
  • 1,600+ Mailing List Views
  • 330 Emails Collected
  • 800+ Blog Post Views
  • Increase in following to Hotel Gaythering social media accounts: 3% (Twitter) & 4% (Instagram)