- 3452 views
- 0
- auston.matta@gmail.com
- February 26, 2016
Project Details
- Clients: Norwegian Air, misterbnb, Rainbow Tours Barcelona & Barcelona Office of Tourism
Barcelona Trip Giveaway – Q3 2015
Outfluential joined with several partners to host and promote a giveaway to the gay-friendly city of Barcelona. The trip giveaway sponsors included Norweign Air, misterbnb and Rainbow Tours Barcelona. The giveaway lasted for 6 weeks and offered one lucky winner a trip for 2 to Barcelona including flights, accommodation and LGBT city tours. The giveaway was hosted in collaboration with the Barcelona office of tourism in conjunction with the #mygaypride campaign. The goal of the campaign was to promote Barcelona as an gay-friendly destination and build awareness of the giveaway sponsors to a targeted group of LGBT travelers.
Overview
- Giveaway hosted on travel bloggers’ website
- Social media campaign developed to promote the giveaway
- Enlisted Twitter and Instagram influencers to promote the giveaway via their social channels
- Collected email addresses to build a database of LGBT travelers
Giveaway Blog Post
- Win a Trip for 2 to Barcelona – by Two Bad Tourists
Results
- 4,300+ Giveaway Entries
- 3,100 Targeted Emails Collected
- 9 Campaign Mentions in Online LGBT Media
- 900+ Clicks to Sponsors’ Websites & Social Media Accounts
- 6,700+ Blog Post Views