Barcelona Trip Giveaway

Project Details

  • Clients: Norwegian Air, misterbnb, Rainbow Tours Barcelona & Barcelona Office of Tourism

Barcelona Trip Giveaway – Q3 2015

Outfluential joined with several partners to host and promote a giveaway to the gay-friendly city of Barcelona. The trip giveaway sponsors included Norweign Air, misterbnb and Rainbow Tours Barcelona. The giveaway lasted for 6 weeks and offered one lucky winner a trip for 2 to Barcelona including flights, accommodation and LGBT city tours. The giveaway was hosted in collaboration with the Barcelona office of tourism in conjunction with the #mygaypride campaign. The goal of the campaign was to promote Barcelona as an gay-friendly destination and build awareness of the giveaway sponsors to a targeted group of LGBT travelers.

Overview

  • Giveaway hosted on travel bloggers’ website
  • Social media campaign developed to promote the giveaway
  • Enlisted Twitter and Instagram influencers to promote the giveaway via their social channels
  • Collected email addresses to build a database of LGBT travelers

Giveaway Blog Post

Results

  • 4,300+ Giveaway Entries
  • 3,100 Targeted Emails Collected
  • 9 Campaign Mentions in Online LGBT Media
  • 900+ Clicks to Sponsors’ Websites & Social Media Accounts
  • 6,700+ Blog Post Views