We’ve put together a series of Frequently Asked Questions to better help you understand what Oufluential is all about and how you can become involved as an LGBT influencer.
Can I collaborate with other brands on my own outside of the Outfluential network?
Yes. At the moment we don’t require any obligations on your behalf. You’re still able to partner with brands on your own and you’re not required to notify Outfluential unless you think there might be a conflict of interest.
What are the requirements to be a content partner?
At the moment our partnership works causally without any obligations. As we find projects that maybe suitable for your channels and audience, we’ll reach out and send an offer.
Are you a Multi Channel Network (MCN) or Management Company?
No. We do more than represent influencers and make connections. Outfluential is a full service digital marketing company that connects influencers with brands or partners and works in collaboration to develop a marketing campaign.
How does payment work?
Each project and brand is different so we’ll contact you for a possible collaboration and will negotiate a fair rate for your participation in the campaign.
Who pays me?
You participation in a collaboration is part of a larger campaign and will therefore be built into the cost of the final project to the client. We don’t take a percentage of your fee but rather work together to incorporate your participation into campaign. Unless otherwise noted, you will typically receive payment direct from Outfluential and not the client.
Can I discontinue my role as a collaborator?
Yes. At the moment our relationship is casual and based on respect and mutual trust. Therefore, both Outfluential and the influencer reserves the right to discontinue the relationship at any time.
How do campaigns work?
When we organize a campaign with a potential client, your participation will be pitched as part of the overall project. We arrange an agreement with the client outlining your role, expectations and deliverables. We will also arrange a similar agreement directly with you including payment details and expectations.
When will I be paid?
Payment will typically be made after your deliverables of the campaign are completed and submitted and/or published.
Are you planning to make any changes to the team or requirements to be a collaborator?
Yes. We envision changes in the future based on the requirements of both our collaborators and our clients. But rest assured that we will notify you of any changes as we implement them and you reserve the right to negotiate or discontinue your participation as a collaborator.
Why did you start Outfluential?
Having worked in the travel field for several years prior, we’ve noticed the increased demand and recognized value of influencer collaborations with brands. LGBT’s are a highly sought after demographic in the travel industry due to our increased spending, time available for travel, flexibility and a number of other factors. We see amazing LGBT content creators who may not yet be connected in the travel industry and we want to leverage our existing global relationships to develop mutually beneficial influencer campaigns to promote travel brands to our LGBT audience.
I currently work with a Multi Channel Network (MCN) or management company. Are there any conflicts of interest and/or can I still be a collaborator with Outfluential?
This depends on the terms of your agreement with your MCN or management company. Please contact us directly so we can review the terms and your obligations or limitations.
Do you only work with brands in the travel industry?
At the moment all of our clients and connections are within the travel industry and that is our expertise and primary focus. Though from time to time we may leverage new relationships and develop campaigns that may not be exclusively travel related.
What types of influencers will be part of the team?
We are working to build a diverse team of influencers that have strength across multiple networks and channels. Our team will include bloggers, YouTubers and others social media influencers whose content focuses on LGBT travel and lifestyle.
How do you decide which influencers will be part of a campaign?
Every campaign we create for a client is customized to their unique requirements. Therefore we take a lot of factors into account including audience size, audience demographics, client budget, geographical location of the influencer, influencers schedule, influencer’s channels, content type and content affinity with the brand.
Do you still have questions?
Feel free to contact us here!