Palm Springs Bureau of Tourism Campaign

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Palm Springs Bureau of Tourism – Q2 2017

The Palm Springs Bureau of Tourism partnered with Outfluential to promote the city of Palm Springs via both written and video content. The campaign targeted the LGBT community through a series of video, social media promotions and online travel articles to help spread awareness of the gay-friendly, desert destination.

Overview

  • Sponsored stay for influencers in Palm Springs
  • Promotions of Palm Springs on the influencer’s YouTube channel
  • Live social media promotions highlighting the influencer’s stay
  • Development of additional video and online content for Palm Springs future marketing use

Gay Couple Travels to Palm Springs

Sample Video: Highlights of a visit to Palm Springs

Additional Online Content Provided for Visit Palm Springs Website

Results

  • 5 Instagram Photos, 2.3K audience reach and 11.7K impressions
  • 5 blog articles provided for Visit Palm Springs website
  • 1 video delivered for Palm Springs future online marketing use
  • 2,000+ YouTube video views & 200+ engagements