misterbnb Campaign

Project Details

  • Client: misterbnb - the largest gay hotelier in the world

misterbnb – Q3 2015

misterbnb partnered with Outfluential to help achieve increased brand awareness amongst gay travelers. misterbnb is the largest gay hotelier in the world with more than 30,000 hosts in 130 countries. The campaign targeted gay males interested in travel and used a series of city-specific online travel guides to encourage readers to make a booking with misterbnb during their visit to the destination city.

Overview

  • Sponsored stay with a misterbnb
  • Promotions of misterbnb within 8 online gay travel guides
  • Social media promotion

Results (within 3 months)

  • 6 direct online bookings  
  • 2x return on investment
  • Increased brand awareness 
  • Continued online exposure
  • 500+ website clicks