IGLTA Giveaway

Project Details

  • Clients: The International Gay & Lesbian Travel Association, Nice Office of Tourism

IGLTA Queernaval Giveaway РQ1 2016

The International Gay and Lesbian Travel Association (IGLTA) along with their partner Nice Tourism joined together with Outfluential to promote and host a giveaway for a free trip to Nice, France. Since 2015, Nice has hosted Queernaval – an LGBT-oriented event taking place during the famous Carnival celebration in Nice. The intention of the giveaway was to promote the destination as an LGBT-friendly city and to help build awareness of the event.

Overview

  • Giveaway hosted on travel bloggers’ website (Two Bad Tourists)
  • Social media campaign developed to promote the giveaway
  • Collected email addresses to help build a list of LGBT travelers interested in Nice

Results

  • 2,200+ Giveaway Entries
  • 1,740+ Mailing List Views
  • 914 Emails Collected
  • 1,661,500 Twitter Impressions
  • 80,600 Instagram Impressions
  • 500+ Blog Post Views