IGLTA Giveaway

Project Details

  • Clients: The International Gay & Lesbian Travel Association, Nice Office of Tourism

IGLTA Queernaval Giveaway – Q1 2016

The International Gay and Lesbian Travel Association (IGLTA) along with their partner Nice Tourism joined together with Outfluential to promote and host a giveaway for a free trip to Nice, France. Since 2015, Nice has hosted Queernaval – an LGBT-oriented event taking place during the famous Carnival celebration in Nice. The intention of the giveaway was to promote the destination as an LGBT-friendly city and to help build awareness of the event.

Overview

  • Giveaway hosted on travel bloggers’ website (Two Bad Tourists)
  • Social media campaign developed to promote the giveaway
  • Collected email addresses to help build a list of LGBT travelers interested in Nice

Results

  • 2,200+ Giveaway Entries
  • 1,740+ Mailing List Views
  • 914 Emails Collected
  • 1,661,500 Twitter Impressions
  • 80,600 Instagram Impressions
  • 500+ Blog Post Views