Borgata Hotel Spa & Casino Campaign

Project Details

  • Client: The Borgata Hotel Spa & Casino

Borgata Hotel Spa & Casino – Q2 2016

The Borgata Hotel Spa & Casino partnered with Outfluential to help achieve increased brand awareness among gay travelers in the tri-state area of the US. The Borgata is a Las-Vegas style hotel casino and resort located in Atlantic City just 1-2 hours drive from major east coast cities including New York and Philadelphia. The Borgata opened in 2005 and has been active with the LGBT community in the past 2 years. In addition to hosting LGBT-specific events and entertainment onsite, the Borgata was recently awarded a score of 100 (the highest available) on HRC’s corporate equality index. The campaign targeted gay males in the tri-state area interested in visiting Atlantic City and a YouTube video and a series of social media promotions and online travel articles spread awareness of the property and to encourage readers sign up for the Borgata mailing list, follow them on social media and to make a booking direct with the hotel. Readers who signed up for the mailing list were entered into a contest to win a free stay at the hotel.

Overview

  • Sponsored stay for 3 influencers at The Borgata
  • Promotions of The Borgata on the influencers YouTube channel and website
  • Live social media promotions on Facebook, Twitter and Instagram highlighting the influencers stay
  • Promotion of giveaway via blog article, targeted email list and social media

Gay Travel: Borgata Hotel Casino & Spa in Atlantic City

Sample Video: Highlights of a visit to The Borgata featuring V-Squared

Additional Blogger Stories

Results

  • 5 Instagram Photos, 20K audience reach and 120K impressions
  • 2 Facebook Photos, 13K audience reach and impressions
  • 18 Twitter posts, 74K audience reach and 106K impressions
  • 500+ giveaway entries and emails collected
  • 800+ Mailing List and blog article views
  • 15,000+ YouTube video views & 1,250+ engagements